Originally launched in 2002, the site has undergone two changes thus far. We are in the final phases of a complete revamp of the entire web site. The new version allows the consumer to search in many different ways while still allowing the traditional search functionality.

Our relationships with world industry groups (ADPAI – Asian Directory Publishers Group and YPA™ - Yellow Pages Association in the US) allow us to adapt new and upcoming features to our sites. As well, we have brought best practices from other world yellow pages sites to the UAE

New features of the site include:
- Completely enhanced search results ensuring accuracy and ease of use to the consumer.
- Significantly enhanced opportunities for the customer to showcase their brands and products are now available throughout the site.

Features to be added include:
- Classified Section allowing consumers to post and search for products and services to purchase from other consumers.
- Employment Section allowing employers and potential employees to search for and connect with each other.
- Restaurants Section allowing the restaurateurs to showcase their services in an easier to use environment.
- Night Life section, what’s happening around town, how to get there and what to expect.

YP.ae is registered with all major search engines and is the ideal web advertising medium for business in the UAE.

YP.ae is hosted on state-of-the-art servers and driven by the best database software in the industry. The ad-management software allows for tracking the performance of specific sellable items on the site.